ABOUT
At Squarespace, I helped bring AI imagery into the product, leading image prompt generation across our templates. I created bespoke image sets with their own personas for individual designer templates, and helped establish the core art direction behind our AI image library, used for content replacement across all AI templates. I also helped define evaluation criteria and ways to keep evolving our prompt strategies for greater quality and specificity across business categories, and shaped the style presets in our in-product image generation tool, Image Lab.

ROLE
Lead Templates Designer & Generative Artist

SERVICES
Art Direction, Prompt Strategist