VSCO Discover Tab Redesign
ABOUT
As lead designer, I transformed VSCO’s Discover surface into a dynamic Community tab that sparks authentic photographer connections. I art directed and designed key modules—including trending activity, discussion prompts, brand challenges, curated picks, monthly prompts, personalized recommendations, and pro spotlights—to drive engagement, interaction, and loyalty while embodying VSCO’s creative spirit.
ROLE
Lead Product Designer
SERVICES
Product Design, Creative Direction
Along the way to the final designs, I explored dynamic directions that pushed our core principles—celebrating our creators and their photography with a high-end, gallery-like experience that seamlessly infused our brand's voice.
