ABOUT
Don Pepé Ice Cream Co. is a small-batch brand rooted in Puerto Rican nostalgia and shaped by curiosity, reimagining the dishes I grew up eating with unexpected twists. What began as a wine-paired tasting inspired by sobremesa grew into a pop-up as demand followed. As founder and creative director, I develop the recipes, churn every pint, and design every touchpoint—packaging, menus, event signage, our cart, and the social feed—shaping how Don Pepé shows up in the world.

ROLE
Founder & Creative Director

SERVICES
Creative Direction, Art Direction, Print & Event Design, Social Media Strategy

Don Pepé Ice Cream Co.—from recipes to branding to
pop-ups