NEW YORK SPORTS CLUB

When Kettle partnered with New York Sports Club to create a more personalized experience for current and prospecting gym-goers, the collaboration gave way to a rebrand across their website, in-gym redesign, and a new mobile app.

As a product designer on the team, I helped develop the brand’s icon library, working hand-in-hand with our lead interaction designer to deliver a thoughtful new iconography system. The result? Amenity and class-type icons with a punch of personality.