CHIEF
ABOUT
In my masters-level course, Graduate Branding, we were tasked with rebranding Chief, the only private membership network focused on connecting and supporting women executive leaders. Inspired by the exclusivity and mystery of gentleman’s clubs in 19th century London and the brazen nature of guerilla girls, I combined these two worlds to create a bold and elusive brand voice for Chief.
PROJECT TIMELINEOctober 2019
CONTRIBUTORSThis concept project was completed under the guidance of Abbott Miller & Andrew Walters at MICA (Maryland Institute College of Art).
